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A Message For:

RECRUITERS

Hello there, my expertise is in strategy and information architecture, and I thrive at the crossroads of information, people, and experiences. I have 16 years of experience building software and leading teams across enterprise, consumer, start-up, and B2B product design.

PRODUCT LEADERSHIP

The value I add to projects is in the experimentation. The decisions and trade-offs made to benefit the business, the discarded ideas that lead to better solutions, and navigating within the given constraints the business has chosen to live with. The design process is about documenting information so stakeholders can make better decisions.

DESIGNERS & RESEARCHERS

I’m a low-ego systems thinker less interested in the final design than the journey taken to reach it. Whatever the role—designer, strategist, researcher, product manager—I’ll collaborate with you, learn from you, and help make something valuable.

PRODUCT MANAGERS

I bring end-to-end product experience, from discovery and strategy definition through to prioritization and delivery. I’m intentional, and I’ll partner closely with you to define the ‘why’ and what evidence, signals, metrics, or lack thereof, inform how we’ll deliver impactful value.

ENGINEERS

While I’m not an engineer, I know my way around and can speak fluently with you. I’m an experienced, certified, Object-oriented UX Strategist which uses principles from domain driven design to clearly define the information needed to connect the end-user experience to the back end architecture.

My Design Principles

ALWAYS CURIOUS.

The value I add to projects is in the experimentation. The decisions and trade-offs made, the discarded ideas that lead to better solutions, and navigating within the given constraints the business has chosen to live with.

Curiosity is vital to getting to a point where ambiguity is crystallized enough to deliver.

ALWAYS INTENTIONAL.

Whatever the role—designer, strategist, researcher, product manager—it’s vital to tailor any argument or decision based on the given context.

Being intentional is all about the ‘why’ and being clear about what evidence, signals, metrics, or lack thereof, inform that why.

Things I've Written

Go with Low-Fidelity Work for High-Fidelity Results.

Synthetic User Research is a Terrible Idea.

The Three-Legged Stool of Innovation is Sort of a Lie.

Good Gardening = Good Software (or What I Learned While Getting a Horticulture Certification)

(A Lack of) Curiosity Killed the Software Project

What Does “Intelligent” Actually Mean in AI (Right Now)?

Don’t Confuse Complex with Complicated, Part 1: What is Information?

Don’t Confuse Complex with Complicated, Part 2 – Complexity is Part of the Deal

Don’t Confuse Complex with Complicated, Part 3 – Assuming the Burden

Unlock The Potential of Your Data by Humanizing It

A Recipe for Content Management

Here's Why a B2B Experience is Just B2C in Disguise

Gaining Stakeholder Buy-in by Prioritizing User Satisfaction

The Customer Journey: Increasing Conversion Through Context

My Career

ATOMIC OBJECT

Strategy & Design Lead

2023-Current Role

PHILOSOPHIE

Principle Strategist & Delivery Lead

2022-2023

VERVINT

Design Lead

2019-2022

THE C2 GROUP

UX Designer

2014-2019

CARNEVALE

Freelance Software Designer

2009-2014