For me, the final design is not as interesting, or as important, as the journey taken to reach it.
The value I add to projects is in the experimentation. The decisions and trade-offs made, the discarded ideas that lead to better solutions, and navigating within the given constraints the business has chosen to live with.
Curiosity is vital to getting to a point where ambiguity is crystallized enough to deliver.
Whatever the role—designer, strategist, researcher, product manager—it’s vital to tailor any argument or decision based on the given context.
Being intentional is all about the ‘why’ and being clear about what evidence, signals, metrics, or lack thereof, inform that why.
To create value we need to understand; Why this problem? Why this user segment? Why this approach over another?
By using machine learning to pre-process closing packages, and automate a key workflow, we reduced employee stress while reducing time on task by 80% on average.
View Case Study ↗Stryker wanted to improve the human interaction with their Altrix temperature management equipment. We set out to help them accomplish this by tackling complex data, visualization, and analysis across devices.
View Case Study ↗Transforming an historically manual process to a consumer facing digital experience required strategic guidance on how human-centered design fits into a feature-focused approach to building digital products.
View Case Study ↗When you're the leader in an industry that offers a range of complex machines, attachments, and technology solutions your success comes directly from helping your customers find the right tools. We developed problem statements, validated hypothesis through user research, and mapped out ecosystems to help Cat deliver a best-in-class experience.
Project GalleryAt CommScope they push the boundaries of communications technology to create the world’s most advanced networks. But when you have over 100,000 products your customers need to browse, how do you ensure they can find the right solution for their project?
Project GalleryWhen Acco needed a new strategy for digital commerce across their portfolio of brands we had to ensure the approach, design, and technology would scale with them.
View Case Study ↗The Three-Legged Stool of Innovation is Sort of a Lie.
Good Gardening = Good Software (or What I Learned While Getting a Horticulture Certification)
(A Lack of) Curiosity Killed the Software Project
What Does “Intelligent” Actually Mean in AI (Right Now)?
Don’t Confuse Complex with Complicated, Part 1: What is Information?
Don’t Confuse Complex with Complicated, Part 2 – Complexity is Part of the Deal
Don’t Confuse Complex with Complicated, Part 3 – Assuming the Burden
Unlock The Potential of Your Data by Humanizing It
A Recipe for Content Management
Here's Why a B2B Experience is Just B2C in Disguise
Gaining Stakeholder Buy-in by Prioritizing User Satisfaction
matthew.smith10(at)gmail(dot)com