OBJECT ORIENTED UX

A cross-functional approach to managing complexity.

I am a certified OOUX strategist and it had become an integral part of the way I think about and perform my work. OOUX is designed to help digital product designers create naturally intuitive user experiences, even for the most complex domains. Using a repeatable framework, teams synthesize UX research and create a structure for the objects that will be represented in the system. Leading cross-functional teams we then create a unified map of the objects, their data, and how they can be interacted.
I’ve used this approach with internal and client teams and it has proven to be a successful way to gain alignment and create a source of truth the whole team can use.
Related Case Study