ECOMMERCE & MARKETPLACES

Sensemaking and wayfinding for digital shoppers.

I have a lot of experiences working on implementing and enhancing ecommerce and digital marketplace experiences. I’ve worked on creating strategy and content opportunity maps to increase new customer acquisition, as well as loyalty and account experiences designed to address customer retention. This type of work also requires a heavy dose of taxonomy and sensemaking efforts so that customers can find what their looking for, figure out if it's right for them, and complete the transaction.
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