Problem Statement

CommScope's site experinece wasn't serving the needs of it core customers. Namely, finding the correct CommScope product for their project was difficult. The IA for searching or browsing products didn't allow for the varied ways customers think about the products.

Hypothesis

By understanding how customer's think about CommScope's products, in relation to their work, we can restructure the site's IA and deliver a more flexibile and useable experience.

Biggest Challenge

Gathering and interviewing SME's from across the globe to understand how various customer segments use the CommScope site.

We addressed this challenge by running a serious of virtual work sessions. Over the course of a day we lead 4 groups of 10 SME's (different timezones) through exercise designed to identify and categorize features based on delivering value to customers.

Planning the user flow through the product experience and how we can deliver value at each step, depending on context and where the user arrived from.

Content strategy and value definition for each page in the product browsing journey.

Lean usability testing during the process to help make decisions and validate the hierarchy of content based on what users find valuable.

UI samples from the design process. Each page of the user journey was designed in sequence. That way each step of the process could be focused on from user flow, to wireframe and content hierarchy, full fidelity UI.